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The Art of Mass Communication and its Important Significances

The Art of Mass Communication and its Important Significances

Mass Communication

The Art of Mass Communication and its Important Significances

For any functioning society, there need to be multiple sources of information that are going to help people make decisions in the long term as well as short term. For a long term purpose, governments and authorities do the planning and the execution. When it comes to short term purposes, mass communication channels do the talking, sometimes literally.

The origins of mass communication can be traced back to ancient times, around 800 A.C.E or thereabouts. The modes of spreading information were through all the primitive forms of art and writing. The invention of the printing press and the radio subsequently, changed the game completely.

Entering the information age made everything easier than before. There are now educational institutions that provide all the basics and nuances. The best mass communication colleges in India are certainly grooming and moulding the finest thinkers and pioneers in the elocution of our country.

Significance of Mass Communication

Keeping people informed is probably the most vital thing any functioning society can do. With no information or even misinformation, things can spiral down the abyss very quickly. Without proper modes of gaining knowledge about their immediate vicinity or even a larger part of the area they are staying at, e.g. a state or country, it’ll become chaotic to live life, in general.

Understanding human lives, as an individual as well as a part of a massive collection with legitimate and timely pieces of information is the endpoint of mass communication. Accordingly, there are multiple special nodes or types that branched out of mass communication such as:

  • Advertising
  • Journalism
  • Public Relations
  • Social Media
  • Audio Media
  • Convergence
  • Film and Television
  • Photography
  • Interactive Media
  • Ebooks

As one can see, these are either profit-making or non-profit making options. However, the point still stands the same. There are multiple significances of mass communication such as:

Informing people of the happenings

  • Building public opinion on the same
  • Convincing people to reiterate their point of views for the greater good
  • Distributing Government Policies
  • Diffuse info on Health and Education Programs
  • Provide entertainment
  • Creating Social Contact and Bridges across Communities afar
  • Share info in times of calamities and disasters
  • Understand and partake in diplomatic ties etc.

With everything in place, there are chances of complacency and even the rise in the fake spread of information. Measures must be taken to maintain authenticity and provide everyone with the correct version, the facts behind a story, not opinion pieces.

About Xavier School of Communications (XCOMM)

Xavier University, Bhubaneswar is one of the finest choices of College and University-level educational institutions in the entirety of Eastern India. With impeccable digital as well as physical infrastructure and a set of exceptional faculty members, the future of students studying in the University is surely on the right path.

Talking about Mass Communication, on the whole, the Xavier School of Communications (XCOMM) is one of the constituent schools of Xavier University, Bhubaneswar. Aspirants who want to see themselves make a change in society and have an influential stand as prerequisites have the perfect chance of making an impact.

With state-of-the-art audio-visual media equipment at the helm, Xavier School of Communications specializes in Print, Online and TV Journalism, Photography, Cinematography, Event Management, Advertising, Social Media, Film, Radio, TV Production, Graphic Designing and Animation, Corporate Communication, Public Relations, and Research.

Visit Xavier School of Communications (XCOMM) and avail the currently flourishing online education classes shining high in the middle of an unfortunate Global Pandemic. As they say, The Show Must Go On!

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